SEO has become pivotal for every business and no company can deny the importance of having a robust SEO strategy. Whether you are into E-Commerce, personal branding, or enterprise business, you need to ensure the SEO campaigns are giving you progressive results.
The majority of businesses never track the success rate of their SEO campaign and they end up paying money for their SEO without getting any effective results. If you are also looking for ways to calculate the success rate of your SEO services, then we have got you covered. In this article, we will have a look at the top seven ways to check the success rate for our campaigns. Before we dive into the tips, let’s first understand why it’s important to check the success rate.
Why is it important to track the SEO success ratio?
When SEO is done without tracking any results, you can define the exact trajectory of what you want to achieve through optimization. Performing SEO without mapping and tracking the results will help you improvise the efforts that you are putting in. Along with this, when you track the SEO success ratio, you then get to know which strategies are working for your website more. By this analysis, you can eliminate the campaigns that are not working for your website.
Along with these benefits, it’s important to track the SEO success ratio as you can optimize the budget accordingly. When you know how much return on investment you are achieving, then you can increase or decrease the investment based on the results. Whether you run a startup, enterprise website, or an E-Commerce store, the only way to improve your SEO is to track the success ratio. On this note, let’s have a look at seven powerful ways to track the SEO success ratio.
1. Organic traffic
Organic traffic is the foremost thing that you should consider while tracking SEO results. For tracking the results, you need to first have a goal for organic results. Check the growth of organic SEO every month and see how the progress of organic traffic is growing. As the search engine algorithms are changing frequently, you need to ensure your organic traffic is growing or at least retaining the same. So, creating milestones for organic traffic will help you track one aspect of SEO results. You don’t need to buy a paid SEO tool as you can track the organic traffic right from your Google Analytics.
2. Track keywords ranking
The second thing you need to track for finding the success ratio of SEO is keywords rankings. SEO is all about backlinks and keywords and you can’t overlook this factor. Use an SEO tool to track all the keywords that you are ranking for. Along with this, you can also perform a quick competitor analysis to find out keywords that they are ranking. You can then prepare a complete strategy to gauge your SEO results. Keywords ranking will fluctuate but you need to ensure they are ranking in the same position or outperforming the competitors in the long run. If keywords ranking is going down, it’s a signal that you have to improve the SEO strategy.
3. Indexed pages
With time, website pages keep growing and you have to ensure all pages are properly indexed and ranking. Google and other search engines take time to index all pages of your website and sometimes you need to do it manually. The best way to check is to open your website’s Google Search Console and then check which pages are indexed or not. Search engines index pages as per the crawl budget and hence it takes time. The number of pages indexed is another SEO success ratio that you can consider. A pro tip here is that whenever you make changes to an existing page, send a re-indexing request through Search Console.
4. Backlinks
It doesn’t matter if a website has thousands of backlinks, if they are of low quality, they offer no benefit to you. Instead of focusing on a number of backlinks, focus on the overall quality of the links. You can measure the quality to spam ratio and then determine the further actions. If you notice that your site has gathered plenty of low-quality links, disavow them on priority. Focus on building high-quality links that will drive relevant traffic to your website. When you focus on building quality links, the overall domain authority improves.
5. Organic CTR
Click-through rate or CTR is an important aspect that determines the success ratio of your SEO efforts. How much click-through rate your website is getting defines the success ratio. CTR is the ratio of visitors who click on a particular link to the number of total users who view a page. It can be related to product sales, email sign up, or anything bespoke. You need to ensure it’s higher so that you can do more sales.
6. Track branded traffic
Branded traffic is the hits you get when someone searches by your company name. Like organic traffic, branded traffic should also increase with time. It’s a good success ratio that you can track to grow your SEO efforts and results. You can gauge how much-branded searches are growing every month. In this hyper-competitive ecosystem, you also need to focus on the overall branding. As the branding grows with time, sales and traction also grow.
7. Lower bounce rate
Last, but among the most important aspects that you should consider while gauging your SEO success ratio is bounce rate. Regardless of CTR, conversion, and sales, you need to focus on reducing the bounce rate with time. It is because, if the bounce rate increases, your audience jumps to competitors and it’s a loss in the long run. So, keep a keen eye on what’s causing the bounce rate and try to fix them as soon as possible.
Wrapping up!
Keep these aspects in mind while gauging your SEO efforts for the website. Only after that you can optimize the efforts and drive more traffic and traction to your website. If you don’t have an in-house team, hire a best SEO Company to get started.
