Whether you are a small business owner, a carpenter, a plumber, a corporate business, a law firm or just whichever other business, a website is a must. In this day and age, you need to have an online presence no matter what. No ifs, no buts, no maybes.
Sure, it might feel very intimidating, building a website especially if you are a one-man band. Not to mention, the cost of creating a website goes through the roof. Wrong. With help from premium business WordPress themes, you can bring your business online quickly and super cheap.
We are living in a time when building a website is easier than ever. The best part of it is that you can do it all on your own. There are no coding skills required, no designing wizardry, no nothing. Just a little imagination and you are ready for the launch of your business website. As a matter of fact, you can pick a predefined template, add your logo, company info and you are pretty much done. Yes, it is as easy as it sounds.
Brick and mortar shops or a service based businesses, you should be all present in the online space, too. Not only can be a website your online business card, it can also be a store that is open 24/7 (on holidays, too!).
Moreover, we can also call a website a free way of advertising your business. Sure, you need to do a lot more than that, to attract new visitors, however, it is a start.
Bear in mind, having a business website is not only about selling stuff. It is also about providing valuable content to your customers. To be frank, the latter is getting more and more important since the competition is getting stronger and stronger.
If you are still not convinced why you should get online, below are 5 reasons why your business needs a website.
1. You are always open
No matter what time of the day it is, or night, new and old customers always have access to check your business. It is very stressful to work late in the day when you should be closed but the clients keep on walking in. And you know how hard it is to say no.
That said, with a website, they can browse your services/products at any given time of the day. Not only that, this calls for a boost in sales, too. While you might be closed at 5, many are more interested in doing business at 7 or ever later. You don’t have to worry about that when you are part of the world wide web.
To bring things a step further, mix your website with online marketing and reach a wider audience and gain new clients. Things like SEO are free of charge, yet you can scale up your business with organic search engine traffic.
Pardon my French but there are a lot of crappy products and services out there. Indeed, some of the people truly want to scam you only to earn a quick buck without providing any proper value to their clients at all.
With a professional business website, you will attract visitors and gain credence and loyalty in your products and services. With simple tactics, like adding testimonials, others can get more familiar with what you are about. And read what others think about you.
Have you ever bought something right out of the bat without reading about it on forums, checking reviews and other whatnots? Very likely your answer is no.
With this in mind, make sure your product is top notch, and positive word of mouth will spread on its own.
3. Higher return on investment (ROI)
Just think about it, renting a small business office can cost you quite a lot, depending on the location. And everyone wants to be located so the clients can reach them easily.
On the other hand, with a small investment, you make to create a beautiful website, you can reach hundreds, if not thousands, of customers without worrying about how and when the business meetings will go down.
Let’s look at it from a different perspective. Imagine you are running an add in a newspaper, heck, mailing booklets. It can end up being super expensive and you don’t even know how much profits any of the mentioned generated. Online, you can track everything and with a solid tactic, you can promote your business free of charge.
4. Helps you bring value to your industry
I am sure we both agree with the following statement: you definitely are an expert in your field. I mean, at least you should be. It will help you tremendously.
With a professional business website, you have the ability to bring a ton of value to your industry. First things first, your products and services need to be of the highest quality. Secondly, to give away even more, you can create incredible articles and post them to your website. They can be industry studies, your own researches, how-to’s, you name it.
For as long as visitors get something out of it, you are on the right path to gain devotion. And people like to share valuable stuff around the web. On their social media profiles, in forums, via emails – free advertising.
5. Wider market, more business
By having a physical location, you can reach just so many people on a daily basis. After all, we are only human beings and there are only 24 hours in a day of which you probably sleep 6-8 hours. That leaves you with only 16-18 hours left for business. You can not grind so long each and every day or you will witness a burn out very soon.
Whilst on the web, there are almost no limits. You can reach a humongous user base, plus, you can put your business on an autopilot. You are left only with doing the mandatory stuff.
If you can accept 5 clients a day at your physical location, you can easily 10x the number on the internet with help of building a legit business website. It doesn’t matter if you are a shop owner or a service provider, everything sells on the internet.