Here’s the problem: Your competitor’s marketing budget is G-I-N-O-R-M-O-U-S! If you were to come up with a comparison, theirs would be like Lebron James’ paycheck, while yours is like that of a D-league player. I know. It’s a tough spot to be in. However, even having said that, you shouldn’t give up. After all, it’s not like your situation is hopeless.
In times where your competitors have the upper hand — budget wise — there are still marketing strategies you can employ to dominate them in certain playing fields. Using creative content marketing strategies is one way of doing it. And in this post, we’re going to share with you three tried and tested creative content marketing strategies you can use to get better results out of your marketing campaigns.
Do you like what you’re reading so far? Then read on, mi amigo!
Improve Your Old Content by Adding Visuals
According to CMO.com by Adobe, “Posts that include images produce 650 percent higher engagement than text-only posts.”
The figure is a dead giveaway of how big of an impact visual can have on your audience. Of course, since you want to get stunning results out of your content marketing campaigns, then you need to incorporate graphic designs in your text-based content.
If you aren’t confident with your graphic designing skills, however, then you can head over to Canva.com to use their templates for varying types of graphic-based content.
Here’s how the platform looks from the inside if you’re still new to Canva.
Notice how they have templates for just about anything.
To enhance your content, let’s say you want to add an infographic at the bottom of your written post.
After you click “Infographics” from the selection above, you can start choosing from the myriad of infographic templates that Canva has.
After you’ve chosen a template, you can start editing it.
Here’s how the platform looks when you start editing the template.
Pretty awesome, huh?
With online tools like Canva, you’d be able to add more graphic designs to your content, drastically improving your readers’ experience when consuming your content.
When adding visuals, please be reminded to optimize your images and use a decent website hosting service, otherwise, your pages will load really slow.
Bonus tip: On top of adding visuals to your old content, you can add other elements like statistics, graphs, surveys, tweetable quotes, influencer tips, etc.
You’ve probably seen one of these, haven’t you? And chances are, you even took the time to comment because the image you saw was so funny, and it wasn’t hard for you to come up with a funny caption.
That’s how effective this content marketing strategy is. In case you have no idea what a caption contest is, however, here’s the gist of how it works:
- Step 1: Post a funny photo.
- Step 2: Ask your audience to caption the photo.
- Step 3: Select the funniest caption and award the commenter.
It’s pretty straightforward, isn’t it?
You’ll be amazed at how funny the captions your audience will come up with.
As you can probably imagine, your content has a very good chance of going viral due to the contest’s mechanics.
Bonus tip: Another way to improve this strategy is to require your audience to not just caption the photo, but also to share it as a requirement. If you do this, you’re bound to get more comments AND shares — both of which can help your content get more traction.
Add LSI Keywords to Your High-performing Content
Well-targeted keywords are a must-have in any content marketing strategy. To help your content get more organic traffic through search engines, you need to insert the right keywords into its title tag, image alt text tags, meta description, URL slug, and the main body.
If your website is fairly new, you could even register or buy a keyword-optimized domain name for added SEO benefits. But let’s face it — with all the talk surrounding keywords in the online marketing sphere, you probably already know by now how important keywords are in your strategy.
What you don’t know, however, are LSI keywords that will definitely spice up your content strategy. Adding LSI keywords to your high-performing content can very well be an extension of our first tip about improving your old content. However, since there’s a good bit of detail to cover when talking about keywords, I’ve decided to separate this section.
First, let’s talk about the definition of the term “LSI keywords.” In the world of SEO, “LSI” means Latent Semantic Indexing. While most people will mistake LSI keywords as merely synonyms of the target keywords, it’d be more accurate to say that LSI keywords are those that have a high degree of correlation with the target keywords.
LSI keywords are important since it helps Google determine the relevance and quality of a content. That being said, if you want your content to rank in the search engines, you need to integrate LSI keywords.
To help you uncover LSI keywords, you can use tools like LSI Graph. Check out how the tool works.
What makes the tool even more awesome is how easy it is to expand your keywords.
When you hover to each line, you’ll see an icon that you can click that will cause the tool to come up with even more LSI keywords based on the results that you chose.
As you come up with more LSI keywords, you can add them to your high-performing content.
With this strategy, it’ll be easier for you to rank for other relevant keywords that your audience are using when searching through the search engines.
You don’t always need to break the bank to run a successful content marketing campaign.
There are creative and effective ways of going about it, all without you having to spend boatloads of cash.
An even better news is, the strategies we shared above are far from being complete. There are still countless other creative content marketing strategies you can employ to get stunning results out of your campaigns.
If you have a marketing trick up your sleeve that you’d like to share with our readers, feel free to share your ideas in the comments section below. Cheer!