According to Lyfe Marketing, at least 88% of consumers look online for information before they make a purchase. This means that if a business lacks an online presence, they’re missing out on a wide pool of potential customers.
Once you decide that your company needs a business, though, you need to decide what type of website to create. Two popular options include building a custom site from scratch or depending on a WordPress CMS-based site.
Each of these options has its distinct advantages but WP theme development is often the overall better choice for businesses. It comes with plenty of benefits, many of which counteract the disadvantages that a company would have to deal with when creating and using a completely custom website.
WordPress Has a Faster Development Time
As a content management system, WordPress is built to make the development process for companies as simple as possible. With choices such as pre-made themes or even custom designs made based on their system, the process is rather straightforward.
By comparison, a completely custom site has to be built from the ground up. This takes up a lot of time compared to a website built on an existing system such as WordPress.
In addition, at its core, WordPress is designed to be friendly even to beginner developers. This means that even the features that take a few more steps to build aren’t going to require severe complexity.
WordPress Has a Wide Community
When a website is made on a custom base, the company essentially relies on itself and its users to find any bugs, glitches, or security falls. This can mean that by the time a problem is found, the site – as well as the users and company – are already vulnerable. Then, the company or developers have to comb through the website and patch any errors themselves. In the meantime, the company and website users continue to suffer the consequences of the issue.
Instead, WordPress is a developed platform with a robust community. This means that if there is an imperfection with the platform, it’s likely to be caught by at least one of the many users and quickly patched.
WordPress Features Many Plugins
One of the main features of WordPress is its use of plugins. These are pieces of software that can be installed into the company’s site to inject additional functionality.
These often help with important functions that every website needs to worry about. This includes concepts such as search engine optimization, or SEO. This helps consumers find your website when they type a relevant query into a search engine such as Google. Having handy tools like this to streamline needs such as this one helps to ensure that the website can quickly adapt to the needs of the company as they arise. All in all, these plugins are the reason that a WordPress website is so easily scaled compared to a custom HTML website.
WordPress Regularly Updates
Aside from plugins and patches, WordPress also offers regular updates. Beyond repairing any damages, these updates are used to make sure the platform stays up-to-date in an ever-changing technical landscape. These can be set to run automatically or done selectively but either option is faster than a custom update.
WordPress Supports Multiple Platforms
Today, a website needs to work through a mobile platform as well as on a PC or laptop. HTML sites have to be designed this way – a process that takes extra steps and programming. WordPress is designed, as a platform, to work on mobile devices. So, a website created on the platform will immediately be optimized for mobile users.
Creating a custom HTML website takes time and skill to create as well as brings its own unique maintenance challenges to the mix. Using a CMS-based WordPress website, by contrast, allows companies to work with less complexity, shorter development periods, and greater scalability.