Keywords in the domain of digital marketing are the words and phrases that an individual would input into a search engine to guide them to what they’re looking for.
If you have an online business or simply an online presence then keywords can be linked and associated for your brand, product or service. Keywords are also often a hint as to the topic and content that the user is searching for and this helps to place types of keywords into categories.
Keywords and search engines go hand in hand in terms of helping search engine users find the most relevant and popular results that match their search input.
1. What is your business all about?
Firstly you would need to exactly figure out what your business is all about. You need to understand what is the core area of your business. Are you a shoe shop or a fast food outlet and even within your core area you will have a specific sub area as well.
So if you are in the fast food sector and you operate a burger bar then you would come under burger restaurants to be very specific.
2. What are your preferred Keywords?
Now that you have assigned your product, brand or service into a category you can go about generating the most preferred keywords that you think align with your brand.
So as an example for a burger bar they may be ‘burger, beef burger, hamburger, cheese burger, fries, soda, shakes, quarter pounder and so on.
3. What are the Keywords a customer might use?
Now you need to put yourself in the shoes of a potential customer and think about what they might type into a search engine in order to align closely with your particular brand, product or service.
If you are located in New York for example then you can have long tail keywords. These are keywords that are usually longer and very specific than the traditional above mentioned keywords.
Best burger bar in New York, New York’s Number 1 Burger Bar, the best hamburger in New York are just a few of the long tail keywords you would associate with a burger bar in New York.
4. Add your Keywords everywhere!
So now that you have established the keywords you most prefer and that most resonate with your product, service or brand you can begin to link them to your online presence.
The first element would be to add it to the website under the keywords option when setting it up and also most importantly, include the keywords in key text descriptions used in your website text, in your mobile app design as well. This is the start of creating your keywords and linking them to your product, service or brand.
If you are launching your social media handles, you must also start using those keywords in your social posts. For example [hashtag] bestburgerinnewyork or [hashtag] newyorkburgerbar.
5. Review your Keywords
This is often a strategy that online businesses fail to follow. As your business grows you must look at the impact of the keywords being linked to your brand, product or service and then occasionally fine tune them in order to drive the most synergies between your keywords and your online presence.
6. Backlink your Keywords
Backlinking is the process of including important keywords in blog articles and then hyperlinking them to your online website. This allows the system to learn and remember to refer someone searching for the ‘best burger bar in new york’ to your website.
If you have written blogs then you can find many websites online that will be happy to post them for you. If the website that posts your blogs has a high Domain Authority then better the reach it will obtain.
7. Become the King of Keywords
It actually pays to proactively keep on improving and promoting your keywords, as this will provide search engines the information and reference to show your online presence when showcasing search results. The higher you appear in search engine results the more beneficial it will be for your online business.
8. Go beyond Digital
If you engage in other forms of promotion or advertising you could even apply your keywords in those communications in order to further cement in the mind of the consumer that you are providing them the answer that they are looking for through your brand, product or service.
Australian mobile app developer Elegant Media helps its valued customers to go beyond digital harnessing the best of modern technology in the process.
9. Make it the Tagline
As your online presence expands you can even include your most preferred keywords into your official tagline. This will additionally help potential customers to link your brand to the keyword that you most desire.
The result of these interactions is that the consumer’s behaviour would be modified and they would be more likely to input the keywords communicated by you when then next make an input to a search engine.
10. Keywords are part of your brand DNA
In today’s digital age, keywords are an indispensable part of the brand DNA of any product or service. The keywords are a siginitification of all about what your product or service stands for, believes in and its ethical approach to sustainability.
From the consumer perspective, we are all bombarded with keywords every day. These can be in the form of website ads, TV ads or online ads through an app prototype. The more time you spend online, the more likely it would be that you would be exposed to more keywords.
It is then left upto to the brilliant human mind to correctly identify, recognise and link those particular keywords in your mind to what you as an individual are searching for or intending to search for or when making a purchasing decision.
The next time you attempt to search for something, pay a moment of thought to how keywords have impacted our daily lives as we all continue to seek the most appropriate answers to our online questions.