LinkedIn is a popular name among students and professionals in today’s world. This platform helps you create a professional network and achieve your career goals. However, you must remain active on the platform to access all the benefits it has to offer, and this takes time that you may not have because of your schedule. This problem is easily fixed by LinkedIn automation tools.
Automation is a fast-growing process quickly becoming a new necessity for professionals in almost every field. Statistics show that 79% of companies use it for marketing and are incorporating the process in other areas too. In this regard, LinkedIn is also a user-friendly platform that can entertain various automation tools to help you manage your businesses and careers smoothly. This guide explains how these automated tools have made handling LinkedIn easier.
What Are LinkedIn Automation Tools?
LinkedIn automation tools comprise software that copies human behaviors. They carry out various tasks on the platform to the same capability as yourself, so you do not have to take time out to do them manually. These tasks include sending automated messages, finding contacts, and helping in outreach.
Benefits of LinkedIn Automation Tools
Here are some of the perks you can avail through the LinkedIn automation process
- Spares Your Resources
You must manage your LinkedIn account efficiently and consistently if you want to use the platform to grow your career or business to better connect with clients, employees, and vendors. To make sure you capitalize on this opportunity, you must maintain a solid online presence by sending messages and InMails, visiting profiles, and inviting people to follow your company page.
You can hire a social media management company to manage your profile to ensure traffic is generated to your site or you can save the money you spend on the managing team by using tools to automate the process. With the automation tools, you will have to command them initially, but after that, you can rest easy as they complete the rest of the outreach process for you.
- Personalization
Many automation tools send messages that sound robotic. Your audience will view those messages as spam mail and disregard them. Sophisticated LinkedIn automation tools, however, allow you to personalize the messages so they sound more human-like, regardless of how many recipients you have. This way, people are more likely to engage with the messages, boosting traffic to your page.
- Receiving Leads
On LinkedIn, you can use an automation tool to receive leads. You will first have to decide on a goal for your campaign and then choose your target audience. A narrow target audience produces the best results. After that, you must automate two actions, sending invitation requests and follow-up messages. Clients interested in your service will respond, and then you can get in touch with them manually to pitch your product or service.
You can simultaneously launch multiple campaigns on LinkedIn and see which filters and messages are getting you the most leads. You may then develop future campaigns based on that data to have improved results.
Limitations of LinkedIn Automation Tools
LinkedIn is a platform for professionals, so its policies mimic a professional atmosphere as well. Recently, it has taken active measures to counter spamming. You can no longer develop multiple campaigns and send as many automated invitations as possible. LinkedIn has limited the tools to 100 invitations per week. Since there is no daily limit, you can choose to send all the 100 invitations in 24 hours, but this can lead to the website flagging your account.
You have to be more narrow with your target audience so the invitations will reach the people who are most likely to value it. Additionally, the people you are curating will have fewer messages to sort through, so they may be able to spare more time for visiting your site. There will also be fewer chances of it being lost among spam.
Which Automation Tools Should You Use?
You should be careful about your LinkedIn automation tools because some third-party tools can get your account flagged. This means LinkedIn will place restrictions on your account, which can negatively affect your campaigns and profile.
Before employing any tools directly on your account, you should research them beforehand and consult various software provider companies. By gaining this information, you can use the right tools to boost activity instead of hindering your growth. Here are a few we recommend:
- Social Pilot
- MeetAlfred
- LinkedIn Helper
How to Work With Automation Tools
After you have found the right automation tools for your account, you can not sit back and let the software manage all your work. You must also get involved and manage your profile and the automation tool. For starters, you need to set limits on your tools and give them a specific time frame to run. LinkedIn can flag your account if it consistently detects activity on your account at odd times, like 3 AM. You also have to set limits on your daily invites to comply with LinkedIn rules.
Another way to avoid being flagged by LinkedIn is to stay manually active along with deploying your tools. The platform prefers when users write original content, interact with other users by commenting and liking posts and openly take part in discussions. This activity will make your account less suspicious in the platform’s eyes and may override some of the mistakes you make with your automation tools.
Endnote
Users can apply LinkedIn automation to every field, from marketing to sales to insurance. It is a great way to promote your company and content to the right clients and ensure there is no information gap. Aside from advertising yourself, you can also reach vendors and hire new employees to help your company grow through automated tools.
Automation is present in every large social media platform, but its rules and regulations differ. When looking for LinkedIn automation tools, you should consider the limitations of this platform. If done right, you can fully avail the benefits mentioned above, but failure can result in your account being restricted or even banned. If you are a beginner in automation tools, it might be best to consult a professional social media manager.
