Creating a game and surmounting it on a website can be highly exciting. You’ve made your mark on the gaming landscape, and you should be congratulated for that. The gaming market is enormous, and you want to get your hands on some of the money that’s flowing from players to developers.
However, it’s not just enough to just create a website and embed some games in it. Other methods should come into play to ensure your website is the one that people flock to. Conversion rate optimization (CRO)is the main answer to this struggle.
CRO can be used to increase the number of people on your site, get more people making purchases, or offer other benefits specific to your gaming website. Using some of the strategies listed here will help you reach success faster than you otherwise would.
Why Focus on CRO for Gaming Websites?
CRO is just as important for gaming sites as it is for other companies. With nearly limitless numbers of gaming sites on the Internet, you want to stand out and find your audience. Improving conversion rates can help with improved customer retention, increased gaming sessions, better return on investment (ROI), lower customer acquisition costs (CAC), and more.
However, converting users into paid players isn’t a one-time process. It requires several steps. You need to attract players into your marketing funnel, encourage them to follow through with specific actions, and convert them into paying users that continue to visit your gaming website.
Create Compelling Calls to Action
Calls to action (CTAs) are some of the most important things to get right with your gaming website. These are the short blurbs that get players to convert and spend money. Creating compelling CTAs is essential but make sure they’re easy to find and compelling for your users. Time-sensitive CTAs are an excellent choice due to everyone’s fear of missing out (FOMO) on something great.
For some inspiration, check out the CTAs on jigsaw puzzle site I’m a puzzle website.
Those green CTA buttons encourage you to play.
Another example is on CrazyGames.
The blue button not only stands out but also looks good on the purple background.
Build Purchase Recommendations
Monetizing games is one of the best ways to bring in cash. Having purchases available on your gaming website is a must to increase profit. That’s why it’s essential to recommend purchases to the people who play your games. Send out messages to players about new deals, create time-sensitive offers, and add purchase messages inside your games.
Use Plenty of Screenshots
Once you get a potential player on your website, you want to make sure they stay and get immersed in the game. Images and videos are an excellent way to do this without a ton of work. Remember that these need to be great images since they’re going to the first impression. Screenshots and videos show what the games are like and give an idea of what expectations gamers should have.
Let Psychology Do the Work
We mentioned FOMO earlier, as everyone with a gaming website should utilize it. It uses the psychology of persuasion to convince players that making a purchase is a good idea.
This is an endlessly helpful way to increase conversions on your site. Offering early discounts, timers to highlight urgency, and exclusive offers is the way to go.
A marketing tool that goes underutilized is in-game referrals. Not only can this increase your player base, but it’s an inexpensive method of doing so. It doesn’t have to take a lot of time or energy to implement. All you need to do is add a button so users can invite their friends. Include it on the website, inside games, or even on social media platforms. Add an incentive to invite and watch as people roll in to play.
Provide Incentives to Play
While purchases in a game might not last forever, they’re one of the best ways to market a game. Keep up with metrics like customer lifetime value (CLTV) to create unique promotional strategies that keep your players on your website longer. This can be as simple as building valuable offers, such as adding a VIP status to users. Make it even more compelling by giving them flair on their username so everyone knows they’re important.
Make Use of Email
The great thing about the modern world is that it’s filled with data. Make sure you have the emails for your players so you can advertise to them directly. Either make their account tied to an email or offer them something special in a game for providing it. Emails can be used for surveys, competitions, giveaways, or other things that remind players to play on your gaming website.
When you have a gaming website, making a profit is essential. Climbing the ranks and getting more paying users should be a priority. Using the tips above is a great way to ensure you get the money you deserve through increased conversion rates. You already did the hard work of building a gaming website. Now make sure it pays off!