Today, our lives are revolving around social media; from the smallest of conundrums to purchase decisions, we instantly turn to social media. Social media channels such as Instagram, Facebook, Twitter, etc., have become an integral part of our lives. Social media has come far long, and now it is beyond likes and comments. Brands leveraging social media platforms to promote products and services, establish strong connections with customers, and generate sales opportunities.
Of the 7.2 billion people on earth, three billion have access to the internet, and out of them, more than half means 2.1 billion people are active on social media. These figures explain how social media benefits businesses and creates a unique brand identity in the market. As per the report revealed by Mashable, more than 81% of small and medium scale businesses use social media to grow their audience and profitability.
Despite using social media at this level, some brands struggle to get optimum engagement. Because they are unable to find relevant and fresh ideas that keep their users hooked and engaged. High and unique quality content attracts maximum eyeballs, more than 86% of social media users looking for relevant content.
But before jumping to the social media content ideas, let’s go through the meaning of social media content.
What is Social Media Content?
There are plenty of social media platforms, each promoting a different type of content, and each has its own pros and cons. These days, marketers focus on two social media platforms, Facebook and Instagram, because most consumers are active on that. Before posting anything to any platform, you should understand how and why each one is used. While choosing any social media platform, keep underneath questions in mind:
- Who are the target customers, and which platform they use most?
- What type of content do you frequently want to post?
- Does the chosen social media platform drive traffic to your website?
If you are engaged with eCommerce, restaurant, news, and entertainment, Facebook and Instagram work best as 1.59 billion people are active on Facebook alone. As per the Marketing Insider Group, Facebook is dominating the social media game. After online portals, the restaurant is the second most popular category that uses social media to grab user’s attention. Restauranters are even executing a solution similar to UberEats to nail their restaurant’s social media marketing.
So now, you must be clear about which social media platform would work best for your brand. Here we have highlighted some content ideas that will keep your social media profiles fresh and users engaged. Let’s dig into the details
Attractive Videos
Most of the successful brands claimed that short and funny videos excite customers and encourage them to hook with brands. In fact, videos can make up to 82% of all internet traffic in 2020. Posting videos on your social media pages attract user’s attention and increase your fan following.
The marketing manager of Render Pilots said that brands that post engaging videos to promote their products and services could make the most out of the marketing campaign because video creates an impressive effect on the audience’s mind. Create enticing social media videos, make them short, simple, and engaging. Today, you have vast choices when it comes to posting videos:
- YouTube
- Live stories
- Snapchat
- IGTV
- In-feed videos ( Pinterest, Facebook, Instagram, Twitter)
You can also leverage live videos as more than 81% of marketers believe that those who have used Facebook and Instagram live videos can easily improve brand engagement and build trust among the audience.
Share Seasonal Activities and Ideas
Every time users don’t find it exciting to read news and blogs. So try something new and get started with random activities and ideas. For instance, you can post something funny and inspirational on Monday. It refreshes your follower’s mood and mind amid work mess and gives a reason to stick to your brand.
You could also post some paintings. For instance, you are running a restaurant, posting pictures of some healthy snacks and soups. Think about your patron’s demographics and tailor your posts to their preferences. If your customers mostly belong to GenZ, then think about their activities and preferences. These kinds of local ideas are ideal for the weekend.
Show Off Customer Testimonials
Positive word of mouth from previous customers is one of the strongest and effective means of converting prospects into the sales funnel. Show your audience how much your products and services are appreciated by customers. Share these testimonials on social media, create images and add something creative to get more engagement.
Ask your clients for testimonials; it will increase your brand visibility, and if possible, then incorporate them into the website. It boosts conversion rates and establishes credibility.
Post an Infographic
Infographics have gained huge attention in a short time. Economista, stock market analysts, etc., post infographics to share some valuable information with their followers. But now, more brands are using infographics as it has the power to capture user’s attention. Instead of sharing long, long blogs and articles, convert that information into an infographic, and it works well, so keep doing it.
It does not mean you stop posting blog content but posting them along with infographic appeal to your followers. You can create a visually attractive infographic through tools like Visme. People tend to pay attention to images over content, so get creative and engage people with colorful infographics as it makes your post more creative.
Jump On Trending Topics
This is the best content idea that keeps your users engaged. Keep your eyes on trending topics and share them with your followers. Platforms like Instagram, Facebook, YouTube, etc., help you find what’s popular right now and keep people hooked.
Understand the trending topic, find relevant hashtags and post content that matches your business niche. Choose the trending topic and create content that will resonate with your followers.
Before You Sign Off…..
Social media is all about connecting with your audience, promoting your products and service, and building brand advocacy. There are many brands that successfully run their social media campaigns. What they all have in common are unique ideas and the ability to touch a nerve. Consider the above content ideas and craft a better and more effective social media campaign that keeps your audience engaged.
